I’ve always loved creative systems. Here’s what it looks like when I build them to solve complicated business problems.
Sponsorship
Running 45 sponsorships as one brand, not 45 campaigns
Fifteen partners became forty-five with no added headcount.
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Mikey Jasiczek
I take complicated business problems, create clarity around them, and build creative systems to solve them. For most of the last thirteen years that was at Spectrum, most recently as Sr. Director, Marketing & Creative Strategy, leading creative strategy for Internet and Mobile, Community and sports sponsorship. Before that, a year at Visit Williamsburg. None of the work above could be mine alone; agency and production partners are named on every case.
Outside work I build things for the fun of it: a scouting site for a fictional sports league, and hand-made illustrations and paper shadow boxes.